Masthead Ads on YouTube now have timed targeting, allowing advertisers to show their ads just before, during or after major events.
Buy Ads On YouTube Homepage
Brands can have exclusive control over YouTube’s top real estate on the homepage for the time immediately prior to, during, or following pivotal events. The Masthead Ads use cost-per-hour (CPH) to sell their ads.
Google is working on enhancing Brand Lift measurement for CPMs and CPHs.
If you want to see how your ad will look on YouTube homepage, you can try the YouTube Masthead Preview page.