YouTube is developing a feature called Product Drops that will allow scheduled display of product details instead of publishing them all before the video.
YouTube Product Drops
It’s difficult to generate excitement for a live stream as creators need to upload product information ahead of time to showcase products during the stream.
YouTube announced “With Product Drops, creators will be able to release products for the first time during a livestream, without disclosing them before the drop moment. Creators with connected Shopify stores or direct access to the Google Merchant Center of their connected stores will be able to set up Product Drops on YouTube using the Live Control Room.”.
Product information, such as the time and date you’d like a listing to go live, may now be configured and scheduled in the YouTube Live Control Room.