According to a press release, ZipRecruiter and Marvel Studios’ upcoming film, “Ant-Man and the Wasp: Quantumania,” have collaborated on a co-branded marketing campaign to highlight ZipRecruiter’s 1-Click Apply tool and matching technology.
ZipRecruiter’s New Campaign
ZipRecruiter’s tie-up with Marvel is a playful campaign to increase consumer sentiment during the job search experience.
The commercial stars an engineer at the fictitious Pym Van Dyne Foundation who shares her experience landing her dream job alongside Ant-Man and The Wasp due to the employment marketplace’s quick-apply features.
The spot was developed and produced internally with support from Marvel Studios Partnerships and Chromista Productions and is joined by a co-branded landing page where consumers can search for jobs.
The company is riding the momentum of a successful period, with quarterly revenue rising 7% year-over-year to $227 million.