Dstillery, a leader in AI-powered ad targeting, has announced a seamless integration of its audience solutions with Onetag’s AI-powered curation platform. This strategic partnership is set to empower brands and agencies by combining Dstillery’s advanced data science with Onetag’s Smart Curation platform, enhancing the precision and effectiveness of advertising campaigns.
Through this collaboration, publishers and advertisers can now easily access Dstillery’s Pre-built models using ID-free technology within private marketplaces (PMPs) offered on the Onetag platform.
Filippo Gramigna, Co-CEO at Onetag said: “Dstillery is a recognised leader in AI-powered targeting, so it is great to be able to open up their technology to our customers. The combination of Dstillery’s audience solutions with Onetag’s Smart Curation technology is a powerful one for advertisers, enabling them to reach new users at scale at all stages of the funnel in a privacy-first, sustainable way that all but eliminates waste in the programmatic ecosystem.”
These high-performing models, driven by behavioral, demographic, search-based, and partner data, offer qualified reach and campaign effectiveness. For those seeking a more tailored approach, Dstillery also offers customizable Custom Built models, ready to be activated on request.
Evan Hills, Chief Commercial Officer at Dstillery said: “To stay competitive in the rapidly evolving adtech landscape, advertisers must adopt innovative solutions that leverage the latest advancements in technology and data science. Our partnership with Onetag is a game-changer, allowing us to leverage our AI innovations and ID-free technology to deliver unparalleled targeting precision and privacy. This integration not only broadens our market reach but also empowers advertisers to achieve superior campaign performance, efficiency, and user engagement.”
The ID-free technology, a pioneering approach in ad targeting, ensures both scale and privacy by predicting the value of an ad impression without needing to know the user’s identity. This innovative technology is redefining how advertisers approach programmatic ad campaigns, offering an effective and privacy-conscious solution in an evolving digital landscape.
This partnership between Dstillery and Onetag marks a significant step forward in the world of AI-driven ad targeting. It underscores the growing demand for privacy-safe and highly effective advertising solutions, offering marketers the tools they need to reach their audiences with precision and at scale.
