Agency McKinney has unveiled BrandAI, a new proprietary AI-powered tool designed to measure brand attention across the competitive landscape.
BrandAI, based on McKinney’s Brand Attention Index, assesses a brand’s position relative to its competitors through consumer behavior, perception, and market metrics.
Jasmine Dadlani, Chief Strategy Officer at McKinney said: “As an industry, we tend to talk about attention as a simple media metric, eyeballs on an ad. Unless you start to treat attention holistically, you’ll never truly capture it. We don’t just need people to notice that a brand exists, we need them to consider it, go to the mat for it, and buzz about it.”
This framework evaluates brands on three key dimensions: Affinity, which measures how well a brand resonates and connects with consumers to determine if it’s on their radar; Intensity, which captures consumer loyalty and preference, identifying if it’s a go-to brand; and Momentum, which tracks the brand’s cultural relevance and buzz beyond its immediate category.
Historically, the Brand Attention Index required weeks of research, but BrandAI streamlines this process, using custom algorithms to deliver insights instantaneously.
Joe Maglio, CEO at McKinney said: “BrandAI has been a game changer for McKinney and our clients. Our philosophy on attention and proprietary approach to measuring it, led by Jasmine and her team, is a differentiator and a powerful tool for any brand.”
By processing both structured and unstructured data sets, the tool provides real-time brand positioning data, equipping clients with actionable insights to make timely decisions.
McKinney’s BrandAI arrives at a critical time when brands need rapid insights to remain competitive and culturally relevant.
The tool reflects a growing trend in marketing to measure brand impact holistically, beyond traditional metrics, capturing emotional and cultural resonance with consumers.
