Brandwatch is transforming how marketers manage brand reputation with its new AI-driven React Score.
This pioneering tool uses advanced natural language processing (NLP) and generative AI to analyze conversations across over 100 million sources, delivering actionable insights in real time.
Designed to help brands identify risks and seize opportunities faster, React Score provides a competitive edge in today’s fast-paced digital landscape.
Matt Tippets, Chief Product and Technology Officer at Brandwatch said: “It has never been more important for brands to have access to accurate and reliable insights. Brandwatch built this game-changing hybrid approach, combining generative and proprietary AI with human oversight to deliver accurate, reliable insights that help our customers confidently navigate the complexities of the digital landscape.”
The React Score evaluates brand conversations across three critical dimensions. “Harm” flags content that could damage a brand’s reputation, “Spam” identifies irrelevant clutter, and “Emotion” captures nuanced consumer sentiment.
These categories are ranked, enabling brands to prioritize their responses strategically, ensuring timely action to protect or enhance their image.
By integrating AI and manual analysis, React Score also offers deep audience insights. Brands can track sentiment trends, identify shifts in subtopics, and receive instant alerts for conversation spikes.
This makes it easier to manage potential crises or capitalize on emerging opportunities.
This release is part of Brandwatch’s broader collaboration with Google Cloud, leveraging tools like Vertex AI and Gemini models to power its generative AI solutions.
Alongside React Score, the company plans to launch the Iris AI query assistant in Q1. This feature promises to simplify complex social listening queries, enhancing precision for marketers aiming to refine their strategies.
Brandwatch’s innovative approach demonstrates a commitment to arming brands with the tools they need to stay ahead.
In a market where reputation can shift overnight, solutions like React Score aren’t just useful—they’re essential for proactive, data-driven decision-making.
