Stagwell, a network designed to revolutionize advertising, has unveiled its newest business unit, Specialty Media, which will focus on producing new inventory using new media format.
Stagwell Innovative Ad Tech
Stagwell Marketing Cloud will create media formats that give brands in the realms of sports, travel, retail, news, and dining exciting new opportunities to connect with and profit from specific subsets of their target audiences in creative ways.
Mark Penn, Chairman and CEO of Stagwell said in a statement “Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities. Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing.“.
Shared Augmented Reality for Stadiums: This technology has been used in SoFi Stadium using Around app which provides 3D player experience, AR field games and be part of the action.
QR Advertising for Restaurants: Stagwell is creating a state-of-the-art digital OOH platform with easy and seamless integration into POS and menus to provide customers with in-context ads.
