Pinterest is trying to set itself apart from competing social media platforms by emphasizing that its infrastructure is intended to promote constructive user experiences rather than habitual ones.
Focusing On “Inspired Actions”
The study found that daily interaction with inspiring content on Pinterest can help Gen Z college students buffer against burnout and stress, even when studying for stressful college exams.
Pinterest is focusing on ‘inspired actions’ and direct user signals to create more meaningful, beneficial experiences, rather than maximizing user counts and time spent.