Google’s new advertising offerings called Demand Gen and Video View campaigns are driven by AI technology.
Google AI Ads
The impact of these ads is remarkable as they establish a strong connection between enterprises and their potential customers, ultimately leading to a surge in product demand from top to bottom of the sales funnel.
Simplified ad creation and improved engagement metrics across different viewing modes are just a couple of the new features that have been included.
Google Ads now offers new AI-based solutions that enable businesses to gain valuable insights into the performance of their campaigns. These insights can help them make informed decisions about how to improve their strategies and achieve better results.
Google plans to expand availability of the following advertising products later in the year.
