According to a news release, Uber’s advertising division will combine Omnicom Marketing Group (OMG) audience insights with its mobility and retail marketing inventory.
Omnicom Marketing Group
Uber and OMG are working together to improve Uber’s understanding of advertising and how it affects business. With over 130 million monthly active consumers, the cooperation will assist Omnicom with comprehending Uber’s influence on business.
By 2024, Uber wants its advertising business to generate more than $1 billion in income. The business now offers ads across search, display, media network, and customized choices thanks to collaborations with Rokt and Drizly.
Lyft and T-Mobile are concentrating on developing mobile retail ad networks, demonstrating how important mobile has become as a channel for e-commerce.
