A campaign called “War Against Crisps” has been launched by the London-based snack company Olly’s to highlight the superiority of its Pretzel Thins versus Walkers.
Leicester Square
In addition to challenging people’s snacking patterns, the campaign, which was unveiled in Leicester Square, aims to increase awareness of Olly’s 60% lower fat content. The campaign, which is backed by fundraising campaigns, tries to persuade consumers to choose the healthier Oll-Timate alternative instead of their current favorite snack.
Olly’s, a 2016 startup with a $3 million sales projection for 2023, intends to upend the healthy snacking industry.
