AdRoll, the marketing and advertising leader, has partnered with WooCommerce to enhance targeting capabilities and increase conversions for online merchants. The integration, designed to facilitate personalized marketing campaigns, offers several key features. Including:
- Real-Time Tracking: Merchants can automatically place a pixel on their site to track real-time customer behaviors, such as adding products to the cart or viewing checkout pages.
- Targeted Messaging: The data collected is used to create customer segments for personalized ads and emails. The integration pulls a store’s product feed, allowing merchants to show shoppers the exact products they viewed, for highly targeted communication.
- Quick and Easy Setup: AdRoll’s WooCommerce integration enables marketers to launch personalized marketing campaigns without needing developer support. It includes easy setup for AdRoll’s marketing automation templates to help with top marketing objectives.
- Comprehensive Marketing Flows: Automated flows use display ads, social ads across platforms like Facebook, Instagram, TikTok, and Pinterest, and email to influence shoppers’ purchasing behaviors.
The new integration is a promising move for both AdRoll and WooCommerce. It democratizes marketing technology, enabling brands of all sizes to leverage their data for cross-channel campaigns quickly and easily.
AdRoll’s President, Vibhor Kapoor, expressed excitement about partnering with WooCommerce, he said: “We are thrilled to partner with WooCommerce to help their merchants increase sales and revenue. AdRoll’s mission is to democratize marketing technology for all sized brands, and this integration enables busy marketers to leverage their data to create personalized, cross-channel campaigns quickly and easily.”
Steve Deckert, Interim VP of Strategic Partnerships at WooCommerce added: “We are excited to bring AdRoll’s proven expertise in retargeting and cross-channel marketing to our merchants. The integration helps them leverage their data to create personalized campaigns that increase sales and revenue, and we are looking forward to seeing the results our merchants will achieve with AdRoll’s platform.”
The AdRoll WooCommerce integration is now available and can be installed within minutes. Interested parties can find more information on AdRoll’s website or the WooCommerce marketplace.
The collaboration between AdRoll and WooCommerce marks a significant step in providing small and medium-sized businesses with tools previously reserved for larger companies. By streamlining the process of tracking and targeting customers, the integration promises to elevate the ecommerce experience for both merchants and consumers. The combination of real-time tracking, personalized messaging, and automation capabilities is likely to make this a go-to solution for modern marketers.
