After the successful integration of the TikTok for WooCommerce extension last year, numerous Woo merchants have capitalized on TikTok’s burgeoning user base. The recent launch of Smart Performance Campaigns support, TikTok’s automated ad creation and targeting platform, has further bolstered their marketing capabilities.
In a significant stride in the partnership, WooCommerce merchants are now being invited to lead the way in merging their online stores with TikTok Shop in the U.S. This move opens up the potential to reach TikTok’s extensive user base, with over 150 million active users monthly in the U.S. alone.
With TikTok Shop, Woo merchants have an opportunity to showcase their entire product inventories to TikTok users. This feature allows direct selling through various channels such as in-feed videos, livestreams, and a prominently displayed product tab on profile pages. This innovative approach promises a seamless shopping journey, facilitating customers to discover and purchase products without exiting the TikTok application.
Highlighting the platform’s eCommerce potential, the hashtag #TikTokMadeMeBuyIt has already accumulated over 61 billion views. Furthermore, 61% of TikTok users have participated in eCommerce activities on the platform. This collaborative effort between TikTok and WooCommerce paves the way for an exciting new era in social commerce, intertwining social engagement and online shopping in a novel manner.