Introducing Chris Williams, a true luminary in the advertising realm with a remarkable 30+ years of experience. As the Chief Marketing Officer of Arima, he’s been instrumental in steering the digital media and communications landscape. His passion for elevating industry standards and advancing digital advertising is palpable.
Chris is not just a Chartered Marketer but also a former board member of IAB Canada, bringing profound insights into market dynamics. Join us in delving into his journey and the profound impact he’s made on the industry.
Can you tell us a little bit about your background and how you got started in your field?
I got started in advertising because I was pretty good at learning programs on the Mac. At the time desktop publishing was just starting to hit agencies. I was the first person in the studio with a Mac and started doing tons of print ads. Before long I was the person who trained others and offered support to art directors on how to work the thing.
What are some of the biggest challenges you’ve faced in your career, and how did you overcome them?
There was always resistance to the New Thing. At first many didn’t believe that anyone could set type on a Mac, then it was photo re-touching and colour correction, then full pay layout and direct to plate printing. Eventually, I was connecting computers to outside services using modems but all the way along there were people who stuck to “that’s not the way we do things”.
I learned quick that trying to change their minds or work within the existing structure wasn’t the way. Instead, I found others who liked doing new things and wanted to be first. Change is a mindset not a technology.
What are some of the most important lessons you’ve learned throughout your career, and how have they influenced your approach to leadership?
People are ambitious. If there is a way to align interests with their ambitions, a lot of things are possible. But not everyone is ambitious all the time. Everyone has days where they just need to get it done and that means the well-travelled path.
It’s important to know which day it is and adjust. Plus it better to be a trainer than a enforcer. Combine ambition, knowledge and learning together and evolution is inevitable.
One thing that people don’t know about you?
I was held at gunpoint in the Middle East. Bureaucracy and weapons are a bad mix.
What advice would you give to young professionals or entrepreneurs who are just starting out in your field?
Read as many books about the industry as possible and join an association. The association will be with you throughout your career no matter how many moves you make.
Thank you, Chris, for sharing your incredible journey and insights. Your pioneering spirit in embracing new technologies and fostering change is truly inspiring. We appreciate your valuable lessons on leadership, adaptability, and aligning ambitions. And, wow, your personal experience in the Middle East is a testament to the unpredictable adventures of life.
Your advice to young professionals about continuous learning and joining associations is a gem. We’re grateful for your time and wisdom.
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