Integral Ad Science (IAS), a global leader in media measurement and optimization, has announced a significant expansion of its Total Media Quality (TMQ) brand safety and suitability measurement product on TikTok.
This extension, which now includes 21 additional markets, brings the total coverage to over 50 markets worldwide, reinforcing IAS’s robust partnership with TikTok and offering advertisers comprehensive global reach.
The expansion into new markets is a direct response to TikTok’s soaring global popularity and the increasing demand from marketers for precise and actionable data to maximize advertising returns. IAS’s TMQ for TikTok employs advanced AI technology to meticulously analyze video content, providing unparalleled insights through frame-by-frame assessment of images, audio, and text, and even evaluating semantics.
Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok said “TikTok is committed to building a safe environment where communities can express themselves and be entertained. Our partnership with IAS offers brands around the world best-in-class reporting to ensure video-level transparency in dozens of languages and we’re excited to bring these capabilities to more than 50 countries worldwide. Our continued collaboration provides the transparency and confidence for advertisers on TikTok to connect with their audiences in safe and suitable environments.”.
This innovative approach enables marketers to effectively monitor and ensure the quality of their media investments on TikTok, assuring that their advertisements align with brand-safe and suitable content.
IAS’s TMQ for TikTok now extends its brand safety and suitability measurement services to several new countries, including Austria, Bahrain, Belgium, the Czech Republic, Ecuador, Egypt, Iraq, Kazakhstan, the Kingdom of Saudi Arabia, Kuwait, Lebanon, Morocco, Oman, Pakistan, Portugal, Qatar, Romania, South Korea, Switzerland, the United Arab Emirates, and Uruguay.
Lisa Utzschneider, CEO at IAS said “We are bringing our innovative, AI-driven technology that analyzes video content with extraordinary depth to even more markets through this further expansion of our partnership with TikTok. Advertisers working with TikTok all around the world can now access our unmatched insights through IAS’s Total Media Quality, helping them deliver even greater results on a global scale.”.
The expansion of IAS’s partnership with TikTok into 21 new markets signifies a major leap forward in global advertising safety and optimization. This move not only caters to the evolving needs of marketers worldwide but also underscores the importance of maintaining brand integrity in the digital age.
As TikTok continues to grow its user base, IAS’s initiative provides marketers with essential tools to navigate this dynamic platform confidently, ensuring their brand messages are delivered in safe and appropriate contexts.
