YouTube has introduced “YouTube Select Shorts,” a feature designed to help advertisers secure premium placement for their Shorts ads alongside top-performing Shorts content in various categories.
This new offering, YouTube Select Shorts, empowers brands to strategically position their ads alongside the most successful Shorts content, enabling them to reach a wider audience and drive engagement effectively.
Shorts ads offer brands a unique opportunity to connect with their audience in innovative ways. YouTube’s extensive research on Shorts ads has led to actionable insights tailored specifically for YouTube Shorts, expanding the horizons of creative strategies for marketers.
With YouTube Select Shorts, advertisers can ensure their ads are prominently featured alongside top-tier content, leading to 90% longer viewing times compared to ads on other social platforms, as per research from MediaScience.
The placement options offered by YouTube Select Shorts cover a range of categories such as sports, entertainment, beauty, fashion & lifestyle, food & recipes, gaming, and automotive. This targeted approach allows advertisers to connect with engaged audiences in niche content areas, boosting brand visibility and resonance.
The potential for brand exposure is immense, with Shorts now being viewed by 2 billion logged-in users monthly and a rapid increase in Shorts viewership on TVs, supported by improvements in YouTube’s CTV app.
YouTube Select Shorts will soon be available in key markets like the US, Canada, the UK, Australia, Korea, and India, reinforcing YouTube’s commitment to providing diverse advertising opportunities across Shorts and connected TV.
YouTube’s introduction of YouTube Select Shorts is a game-changer for brands looking to enhance their Shorts ads strategy and achieve premium placement alongside top-performing content. Leveraging this new placement option can significantly amplify brand visibility and engagement, fostering meaningful connections with audiences across platforms.
