Amagi, a global SaaS technology leader in Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) services, has unveiled a groundbreaking addition to its offerings: the FAST Deals marketplace, under its premium CTV advertising arm, Amagi ADS PLUS. This innovative feature is poised to significantly enhance the advertising buying experience across FAST services.
The rise of FAST services has seen a surge in consumer engagement, presenting advertisers with the challenge of effectively targeting audiences in a fragmented ecosystem. Until now, advertisers have grappled with transparency issues regarding ad placements, and content owners have faced difficulties in merchandising their inventory within the vast programmatic landscape. The introduction of FAST Deals by Amagi ADS PLUS addresses these challenges head-on, streamlining the advertising process for buyers, content owners, and programmatic exchanges.
Emily Bromley, VP, Growth, FreeWheel said “We’re seeing a big spurt in growth — among viewers and advertisers — for FAST programming. One key reason for this is the sector’s focus on premium, high-quality and niche content. By teaming up with Amagi, we hope to better connect buyers in today’s TV ad landscape with quality, transparent, relevant and curated content — with consumers in the FAST space.”.
FAST Deals debuts with over a dozen curated programmatic inventory bundles, catering to the most sought-after CTV inventory sectors such as news, sports, entertainment, and seasonal events, along with U.S. Spanish-language programming and DEI-focused packages. This initiative benefits from Amagi ADS PLUS’ extensive partnerships with top-tier content owners and FAST innovators. Presently, FAST Deals is accessible across prominent programmatic CTV exchanges in North America.
James Smith, EVP & GM, Global Ads Sales & Programmatic at Amagi Corporation said “Advertisers keep asking for ways to go bigger on key audience segments and contextual environments but are often confined by the complexity of running and measuring the same target across so many publishers. At Amagi, our products power the FAST channel programming, playout, and ad insertion for over 3,800 publishers, reaching over 200 million CTV households. This puts us very close to the stream and allows us to leverage our platform metadata and scale to give brands a single destination for the reach they desire on key audience segments in a suitable and premium environment.”.
The foundation of Amagi ADS PLUS and the FAST Deals marketplace lies in Amagi’s industry-leading FAST platform, which is a key player in content creation, distribution, and ad insertion, boasting over 110 million hours of viewing and more than 1 billion ad impressions. ADS PLUS capitalizes on Amagi’s strong ties with premium CTV content owners, creating an advertising marketplace that effectively bridges the gap between content creators and leading advertisers.
Amagi’s launch of the FAST Deals marketplace under Amagi ADS PLUS is a significant leap in simplifying and optimizing the CTV advertising landscape. This solution not only addresses existing challenges in the ecosystem but also opens up new avenues for targeted and effective advertising. For marketers, this represents a valuable opportunity to engage with audiences more efficiently, leveraging curated programmatic bundles to reach specific demographics and interests in a rapidly evolving digital world.
