If the tech giant launches the ad service, it might show more adverts to Prime customers but offer an ad-free option for a higher price.
Thursday Night Football
To boost revenue from advertising, Amazon is thinking of creating a Prime Video tier that is ad-supported. This decision is consistent with the larger streaming market, where ad-free providers like Netflix and Disney+ have introduced ad-supported tiers.
Amazon may be able to recoup some of the cost of producing content by adding advertising to Prime Video, which currently includes product placement and service-focused pre-roll adverts.
As demonstrated with “Thursday Night Football” broadcasts, the move might also assist marketers in getting greater value out of their marketing initiatives.