Pinterest and Amazon have announced a partnership that will allow Amazon advertisers to expand their ad campaigns to Pinterest with an easy purchasing process.
Pinterest and Amazon Partnership
As a result of the collaboration with Amazon, Pinterest will have access to more brands and related products, and advertisers will have high campaign performance.
Bill Ready, CEO of Pinterest said: “This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers. This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”.
In the announcement Paul Kotas, SVP, Amazon stated “Amazon Ads is delighted to partner with Pinterest and make it even easier for customers to discover and buy relevant products through shoppable content, while also providing differentiated value for brands.”.
Pinterest anticipates that the partnership rollout will start in the second half of 2023.