Blueshift, a leader in intelligent cross-channel engagement, has announced the launch of its free Customer Data Platform (CDP) tier. This groundbreaking offering enables marketers to integrate customer data from multiple sources, build up to 10,000 unified profiles, and automate audience activation along with 1:1 triggered journeys across various marketing, advertising, and customer experience (CX) platforms.
The launch of Blueshift’s free CDP tier represents the first-of-its-kind comprehensive self-serve CDP in the industry, specifically designed for unifying profiles and delivering one-to-one engagement.
Among its standout features, the platform allows for the ingestion of real-time event data combined with relational data from sources like Snowflake, which aids in building cohesive customer profiles.
Marketers using Blueshift’s CDP can create dynamic customer segments with ease, thanks to an intuitive visual interface that eliminates the need for SQL knowledge. These audience segments are automatically refreshed with new data, ensuring up-to-date targeting.
Vijay Chittoor, Co-Founder and CEO at Blueshift said “We are thrilled to launch Blueshift’s free CDP starter, a game-changer for brands looking to jumpstart their journey towards intelligent cross-channel engagement.”.
Furthermore, the free starter pack comes equipped with pre-built integrations to more than 80 destinations, including major advertising platforms like Facebook, TikTok, and Google, as well as marketing and CX platforms such as Salesforce, Zendesk, Lob, and Twilio.
This development is particularly beneficial for marketers seeking to streamline their audience activation processes and orchestrate one-to-one journeys across marketing and CX applications.
For instance, marketers can dynamically import data from Snowflake, set up schedules to sync these audiences to platforms like Facebook, Google, and TikTok, and easily set up multi-step journeys based on events or dynamic segments.
Blueshift’s free offering is poised to empower data-savvy marketers to execute complex use cases in a remarkably short time frame, enhancing the efficiency and effectiveness of their marketing strategies.
The introduction of Blueshift’s free CDP Starter is a significant advancement in the marketing technology landscape, offering marketers a powerful tool for integrating and automating customer data processes. This move democratizes access to sophisticated marketing capabilities, paving the way for more personalized and data-driven marketing approaches.