A brand represents a distinct product, service, or idea that is publicly identifiable, setting it apart from other similar offerings and enabling effective communication and marketing. Branding involves the development and promotion of the brand’s name, its unique characteristics, and its identity. This branding process can encompass an organization’s overall corporate image, as well as specific products, services, or ideas. Brands are usually distinguished by their unique logos, brand colors, and certain characteristics of their business like their Unique Selling Proposition (USP), mission and values, and also products and services. Common examples of really popular brands are Apple, Nike, Yamaha, Samsung, Microsoft, etc.
Nike
What is the first company that comes to your mind when you think about high-performance athletic footwear? That’s right, it’s Nike! Over the years, Nike has used its powerful brand to collaborate with athletes and position itself as a leader in the athletic footwear industry. This allows them to charge high premiums for their shoes and amass a large almost cult following of customers. Nike also is ingrained in pop culture, being featured in many movies, shows, and commercials with the world’s best athletes, and continues to grow its customer base at astronomical rates.
