ADVERTISING

A study conducted by Juniper Research reveals that a staggering $84 billion, or 22% of online advertising expenditure, is lost...

TikTok's recent insights shed light on the difference between attention and engagement in advertising. While attention measures initial focus, engagement...

Ad tech leader TripleLift has unveiled groundbreaking test results for its innovative first-party data targeting solution, revealing its effectiveness in...

Microsoft's recent announcement revealed the company's focus on harnessing generative AI to reshape the landscape of search and online advertising....

In a significant shift in the sports arena, women's golf is making impressive strides in garnering brand partnerships. A recent...

Grubhub is amplifying its collaboration with Snoop Dogg, bringing the "Did Somebody Say" campaign to U.S. audiences. Already a hit...

Google Ads is amplifying its digital advertising toolkit with the introduction of AI-powered automatically created assets and a conversational experience...

In a move to enhance the user experience for advertisers, Google AdSense has introduced a slew of new features that...

Snap, the parent company of Snapchat, has forged an exciting collaboration with Microsoft Advertising to integrate Sponsored Links within their...

In an interesting development, Google and TikTok are reportedly in talks for a potential partnership aiming to meld Google's search...