Grubhub is amplifying its collaboration with Snoop Dogg, bringing the “Did Somebody Say” campaign to U.S. audiences. Already a hit in 19 international markets, including Canada, Australia, and Europe, this campaign showcases the rapper enjoying the ease of the food delivery service in unconventional places such as an airplane or a bathtub.
The U.S. campaign features a 60-second commercial, as well as numerous other marketing engagements. Highlighting the quirkiest situations to order from Grubhub, these adverts showcase Snoop Dogg’s charm. Fans also stand a chance to win a $500 gift card by participating in several giveaways running from Sept. 28 to Oct. 2 across Grubhub’s social media platforms.
Ariella Kurshan, Senior Vice President of Growth and Marketing at Grubhub, commented on the campaign’s intent to reiterate Grubhub’s commitment to fulfilling every consumer’s food delivery desires. She emphasized that Grubhub’s mission goes beyond just delivering food; it’s about delivering the joy associated with one’s favorite meal.
Grubhub’s decision to enhance this campaign arrives during a transformative period for the company. With a restructuring underway aimed at reaching a breakeven point, Grubhub has recently faced challenges including staff reductions and a CEO transition. The company also introduced a new On-Demand Delivery feature earlier this month to aid self-delivery restaurants in the Grubhub Marketplace, enabling them to avail driver services upon request.
Grubhub’s partnership with Snoop Dogg underlines the brand’s effort to engage audiences with familiar and beloved figures. By extending this successful campaign to the U.S., Grubhub aims to capitalize on the charm of celebrity partnerships and connect on a personal level with consumers, especially during its organizational transition phase.