As a business enters a recession, marketing faces a perfect storm. Teams must demonstrate their ability to grow even closer to customers and foster loyalty in order to position their brand for better times rather than accepting its fate and being marginalized.
Why Lean Marketing Is Needed To Recover Customer Loyalty?
According to SALESmanago (2022) 74% of CMOs have either seen, or are facing, cuts to their marketing budgets. 40% struggle to prove ROI of marketing to the CEO and 63% think marketing could be leaner (more optimized).
42% of marketers think customer loyalty will drop in the next 12 months. 75% of respondents feel that less than half of marketing output is directly aligned to a stated business goal.
Greg Blazewicz, CEO and founder of SALESmanago, believes that a marketing revolution must take place right away. In order to be more successful, efficient, and sustainable as we face these challenging times, embracing “Lean Marketing” will be a wise decision. With this strategy, marketers can demonstrate return on investment, learn what matters most to consumers, and save expenses at the same time.