According to new research, Meta Platforms and Google’s combined share of the worldwide digital advertising industry has decreased to 43.9% from 54.7% last year.
The US Digital Ads Market
When compared to Google’s $14 billion in 2015, Facebook’s ad revenues may reach $7 billion this year. Authorities all over the world are ramping up their efforts to break the stranglehold that Meta and Alphabet have on the digital advertising industry.
This would have a major effect on the revenue of most social media and technology firms that rely on advertising. As a result of weaker demand from Chinese firms, Insider reduced its estimate for global ad spending from $602.2 billion to $567.49 billion.