Domino’s Pizza Inc. announced Pinpoint Delivery today (June 19), a new technology that enables users of the chain’s app to have pizza delivered to a pin placed on a map.
Pinpoint Delivery
With the click of a pin, customers can now order pizza from anywhere with Domino’s new Pinpoint Delivery technology. Hotspots, which enabled customers to order pizza delivery to 150,000 places without conventional addresses, served as the foundation for this ground-breaking function.
In addition to merging with earlier technologies like the chain’s tracker and GPS locations, Domino’s will employ Google Maps technology to determine delivery locations. Through August, the campaign, created with AOR WorkInProgress, will emphasize outside pizza delivery at parks, beaches, and sporting venues.
