According to a press release, tequila producer Don Julio will once again distribute $5 coupons dubbed Don Julio Cincos to consumers in honor of Cinco de Mayo.
Claudio Limón’s Campaign
Don Julio, a high-priced brand, hopes to gain favor with customers this Cinco de Mayo by offering discounts to help make the holiday, which honors Mexican culture and heritage, more accessible financially.
The promotion is focused on mobile devices, with digital Don Julio Cincos up for grabs and an Automated Tequilla Machine installed on New York’s Lafayette Street. You can also win $5 if you collect limited-edition drink coasters.
The Don Julio Cinco for this year’s promotion, the third annual for the brand, was created by Mexican artist Claudio Limón.