DoubleVerify (DV) has announced a major expansion of its integration with Snap, introducing new brand safety and suitability measurement tools to provide advertisers with enhanced media quality verification.
This expanded collaboration equips global advertisers with DV’s AI-driven classification technology, offering an independent layer of authentication for campaigns across Snap’s dynamic platform.
Mark Zagorski, CEO at DoubleVerify, said: “We’re thrilled to bring DV’s brand safety and suitability measurement to Snap, ensuring campaigns meet rigorous media quality standards while maximizing advertiser performance. DV’s mission is to help brands maximize digital investments and drive superior business outcomes. To support this objective, DV offers industry-leading measurement coverage wherever priority audiences consume media online – and especially in fast-growing, user-generated content environments like Snap.”
With DV’s advanced classification technology, advertisers gain a detailed understanding of brand alignment, ensuring campaigns avoid objectionable content and protect brand reputation.
DV’s solution, powered by its Universal Content Intelligence, analyzes all types of media—including video, audio, text, and links—to deliver precise content classification and comprehensive protection.
Available via the DV Pinnacle platform, this tool provides advertisers with in-depth reporting and insights to optimize ad performance on Snapchat.
Darshan Kantak, SVP, Revenue Product at Snap, said: “Our expanded partnership with DoubleVerify gives advertisers the tools they need to ensure that Snap content upholds brand integrity. Snap is committed to fostering a positive and safe online environment, and we prioritize brand safety with transparent content policies. This release demonstrates our dedication to helping brands invest safely on our platform.”
This integration, scheduled to become available in the coming months, reinforces DV’s commitment to safeguarding brands and improving transparency for advertisers on Snap’s platform.
As brand suitability and content safety become increasingly critical, tools like DV’s provide advertisers with the confidence and insights to invest more effectively and responsibly across digital media landscapes.
