It’s way too early to extrapolate too much from the initial usage insights of Meta’s new Threads app as a predictor of what you may anticipate as it has only been available for a week.
On the app, most active brands receive more likes per post than on Twitter, indicating room for expansion. Threads has less competition for attention because it only has a fraction of Twitter’s user base. The fact that world leaders are also enrolling suggests widespread uptake and ongoing interest.
However, engagement is still low; according to Sensor Tower, time spent using the app has decreased by 60%. The Threads team needs to take advantage of its chances, such as moderating, functional upgrades, and reaching prospects.