Despite modifications to its standards intended to curb dangerous content, Twitter 2.0 has been plagued by worries about the increase of hate speech on the platform.
Third-party data indicates that occurrences of slurs are increasing, despite Twitter’s statements that it is attempting to decrease the exposure to hate speech. According to research by the Anti-Defamation League (ADL), abusive language has increased on various platforms, including Twitter, over the past year. According to the study, 52% of adults and teens between the ages of 13 and 17 reported experiencing online harassment at some point in their lives. Concerns regarding behavioral changes and platforms’ ability to address them were also raised in the research.
People have attacked Twitter’s counterclaims from Musk and his staff, who have frequently asserted that hate speech is down, for a wide variation in reporting. The disparity in reporting keeps people from understanding what users are going through and how Musk’s adjustments are affecting their experience. Although it’s unclear whether Elon Musk has made Twitter less brand-safe, its future partnerships with third-party verification partners should reassure advertisers and attract additional ad spend.