The innovative tech magnate shared details on the two distinct subscription tiers. The first will be a more affordable package that comes with all the features, yet doesn’t promise fewer ads. On the other hand, the second tier is priced higher but guarantees an ad-free experience for its subscribers.
Musk emphasizes the no-ads perk for the pricier package. This strategic move is rooted in the belief that the uptake for X Premium has been sluggish due to the fact that the majority of its users rarely post within the app. With the introduction of the lower-cost subscription, users will still be exposed to ads.
However, they’ll benefit from enhanced features like post editing, extended video upload times, and a distinguished checkmark. It’s also noteworthy for existing X Premium subscribers that they will continue to experience a 50% reduction in ads within certain sections of the app.
Elon Musk’s approach to diversifying X’s subscription models reflects an understanding of user behavior and preferences. By offering varied subscription tiers, X is not only catering to different user segments but also addressing the primary reason for subdued subscription numbers – the infrequent posting behavior of most users. This move could potentially revitalize user engagement and enhance revenue streams for the platform.