BeReal has announced the global launch of two new features: RealPeople and RealBrands. Set to debut on February 6th, these official accounts are aimed at injecting a new level of authenticity into the social media landscape by showcasing the unfiltered lives of celebrities and unique promotions from brands.
RealPeople is a feed that offers a glimpse into the everyday lives of notable figures such as actors, athletes, and musicians. This feature emerged from a successful test phase in select markets, where users expressed a desire to see the unscripted and unedited moments of these public figures.
RealPeople aims to demystify the perfection often portrayed by celebrities, showing them in their most genuine states – whether walking their dogs in pajamas or having messy hair in the morning.
RealBrands, on the other hand, allows official brand accounts to share promotions and offers directly within the app. This integration provides a new avenue for brands to connect with BeReal users in a more authentic and engaging manner.
Both features align with BeReal’s mission to create a more authentic world. By showcasing the realness of notable people and brands, BeReal seeks to counteract some of the negative impacts of modern social platforms. Official account holders will be required to adhere to the same rules as regular users – posting on time and without filters, thereby maintaining the platform’s authentic spirit.
BeReal reassures users that despite this new addition, the platform will continue to prioritize connections with friends and close acquaintances. The introduction of RealPeople and RealBrands is an extension of BeReal’s commitment to authenticity, offering users new ways to interact with public figures and brands.
Applications for RealBrand and RealPeople accounts are now officially open, with the selection process being selective to maintain the quality and authenticity of the content. Users are also invited to participate in a survey to suggest personalities or brands they wish to see as Official Accounts on BeReal.
The introduction of RealPeople and RealBrands by BeReal represents an innovative approach to social media, emphasizing authenticity and genuine connections. This feature offers users a unique perspective into the lives of celebrities and brands, breaking down the barriers of perfection often seen in social media. BeReal’s commitment to maintaining its focus on close personal connections while introducing these new features is a testament to its dedication to creating a truly authentic social media experience.
