In an endeavor to emphasize the symbiosis between humans and AI, Ernst & Young (EY) has unveiled its innovative marketing campaign, “The Face of the Future.“.
This campaign acts as a spotlight for EY’s newly minted AI platform, EY.ai, accentuating the criticality of weaving humans into the AI tapestry to truly harness the unparalleled benefits the technology promises.
At a time when AI adoption is met with mixed emotions from businesses, governmental bodies, and the general populace, EY’s campaign stands tall as a testament to their conviction: For AI to be trusted and effective, it must be human-centric.
The campaign’s pièce de résistance is a dynamic animated face, a mélange of over 200 EY personnel images. This captivating asset not only underscores the potential of AI that prioritizes humans but also serves as a clarion call, urging organizations to contemplate: How can AI empower you to face the challenges of the future?
The riveting visual, crafted employing cutting-edge AI visual and voice technology, often associated with big-budget films, resonates with EY’s ethos of spearheading constructive AI-driven metamorphosis.
Nicola Morini Bianzino, Global CTO at EY, says “Building confidence in AI requires a holistic and people-centered approach. As global leaders, organizations and entire industries contemplate the transformative capabilities of AI, we are helping EY clients face the future with confidence by emphasizing this exact approach to AI-enabled business transformation. This campaign reflects the power of EY people, augmented and empowered by AI, in driving the change to build a better working world.”.
This marketing blitz is poised to capture eyeballs across myriad channels, spanning television, digital billboards, online platforms, social media, and EY’s own digital touchpoints.
Crafting “The Face of the Future” was a global collaborative feat. Over 200 EY individuals globally lent their faces, which were morphed into a dynamic, speaking entity through an avant-garde AI protocol. The innovative utilization of a custom-made one-shot StyleGAN played a pivotal role in enhancing facial features.
John Rudaizky, Partner, Global Brand and Marketing Leader at EY, says “The Face of the Future” is not only an extension of the EY long-standing commitment to AI innovation but underlines the organization’s belief that people must be augmented by technology, not in service of it. EY aspires to build a brand that is synonymous with leading on AI and this campaign will serve to show EY clients, people and communities alike how we are doing just that – by placing people at the center of AI to create exponential value.”.
Further, an AI-based voice modulation system transformed a singular professional voiceover into a gamut of voices, syncing seamlessly with the varied visages on display. This groundbreaking approach not only rendered a hitherto challenging visual conceivable but also economized on extensive filming and editing efforts.
EY’s audacious marketing campaign underscores the essence of harmonizing human ingenuity with AI’s prowess. In a rapidly evolving digital age, marrying human intuition with AI’s capabilities might just be the secret sauce to drive tangible and transformative results.
