Leading digital publishing technology firm, Ezoic, recognized for its advancements in artificial intelligence, has unveiled the anticipated version 2.0 of the Ad Revenue Index.
This index provides a comprehensive global view of ad rates across multiple websites that benefit from programmatic display advertisements. Since its inception, it’s gained traction among website proprietors dependent on ad revenue and those eager to gauge the vitality of digital display ad campaigns.
The unveiling, which coincided with Ezoic’s Customer Week starting October 23, showcased the index’s new feature: the Niche Trends Index. It focuses on specific subject areas, niches, and categories, providing insights into whether shifts in display ad revenues are particularly pronounced in certain sectors of consumer interest.
Tyler Bishop, Ezoic CMO said “It’s not uncommon for websites to wonder if their peers’ ad earnings are trending in a similar direction. Ezoic’s index brought light to data that was seemingly a secret before. We did this for free because we think empowering publishers with knowledge is good for our business, and the Niche Index adds a highly requested granularity to that.”.
What sets Ezoic’s index apart is its ability to amalgamate data from a multitude of websites, providing a panoramic view of digital display ad trends, as opposed to the confined scope of conventional reports.
The latest upgrade by Ezoic stands as a testament to the evolving needs of the digital ad industry. By allowing more granular insights into niche-specific ad trends, businesses can strategize more effectively, capitalizing on areas with the most lucrative opportunities.