In a strategic move to amplify its presence in the gaming world, Ford introduced its Gamer Van, bridging the gap between automotive and gaming. This venture comes as a pivot from Ford’s traditional engagement in licensing its vehicles to video games like Forza and Rocket League. Now, the company is driving right into the heart of the gaming community to connect more directly with younger audiences.
The Gamer Van, designed to reflect the ambiance of gamers’ rooms, boasts features such as a gaming desk, bespoke couch, reactive cloud ceiling, and external gaming stations. What’s more, it’s also equipped to stream content from virtually any location. As part of this unique road trip, the van will be home to the Full Squad Gaming crew, a digital media brand that crafts gaming video content for platforms like YouTube and TikTok. The journey will be enriched with guest appearances from renowned gaming influencers like Musty, Chell, and Sapnap, all filming content during the trip. Exciting pit stops include a gaming camp powered by F-150 Lightning at Mount Kare and off-roading experiences with the Bronco Raptor at Mt. Potosi.
The highlight of the road trip will be their arrival at TwitchCon in Las Vegas from October 20-23. There, the Full Squad Gaming team plans to engage in interviews and podcasts with gaming stars such as SypherPK, Daltoosh, Tarik, and Andrea Botez. Additionally, the Gamer Van will be accessible to the public at the Ford booth during the convention.
With a staggering 73% of Twitch viewers acknowledging the importance of advertising in supporting creators, it’s no wonder brands are eyeing opportunities at events like TwitchCon. Ford’s initiative follows in the footsteps of other automakers like Porsche and Toyota, who have also tapped into the gaming and esports domains.
Ford’s Gamer Van road trip to TwitchCon signifies the brand’s commitment to staying relevant and building genuine connections in today’s digital age. As the line between automotive and gaming blurs, it’s evident that embracing evolving consumer interests is the key to future brand success.
