The Australian media watchdog reports a near doubling of complaints about gambling advertisements. ACMA has called for stronger rules to regulate online advertising on platforms like Meta, Google, Twitch.
Regulating Gambling Ads In Australia
During the last fiscal year, the number of complaints received concerning gambling commercials nearly doubled, causing Australia’s media regulator to issue a warning that the current limitations are insufficient.
In order to better safeguard minors and Australian adults, the Australian Communications and Media Authority has urged for expanded power to block unlawful gambling marketing and advertising campaigns on social media and search engine platforms.
The number of questions and complaints about gaming that ACMA has been seeing has increased since 2018, the organization reported to a parliamentary committee.
The Australian Communications and Media Authority urged the government to address a gap that prevents it from regulating gambling marketing and advertising on websites including Meta, Google and Twitch.
