GE Became The Exclusive Print Sponsor Of The New York Times

On Tuesday, December 6th, GE became the first advertiser in The New York Times’ 171-year history to take up the paper’s full print edition.

GE’s Advertising Effort

Marketers now routinely use interactive content, especially on the web. There hasn’t been another advertising effort like GE’s. It’s happening on old-fashioned newsprint, not some fancy Web3 device.

For GE’s chief marketing officer Linda Boff, “today’s takeover of The New York Times print edition emphasizes our notion that focus is a superpower, especially in an age where our attention is divided amid countless input.”.