General Motors is expanding beyond traditional advertising with a new focus on social media.
Focusing on Social Media For Electric Vehicles’ Promotions
GM EV Live is the first EV-only showroom being offered by the company. The company’s video chat platform GM EV Live allows customers to call in to live showrooms, ask questions and gain a greater understanding of electric vehicles without having to travel to a dealership.
GM still faces the challenge of getting customers on board with the idea of autonomous vehicles. Cadillac is getting a remake as a luxury EV brand, starting with the Cadillac Lyriq. Cadillac is launching the Lyriq EV and other electric Cadillacs.
GM is expanding beyond traditional advertising with a new focus on social media.
“Influencers are the new media channels,” Wahl said.