Google paid search ads can now benefit from AI tools that Google has just announced.
Google Ads Using AI
Businesses can’t reach their target audience without knowing how their customers use search engines and other media to find their products and services.
Google said in their announcement “Our goal is to help you deliver the best ad possible to the right person at the right time. This works best when our system has a wide variety of relevant creative assets to choose from. However, we know that it isn’t always easy to come up with additional headlines and descriptions. That’s why we announced automatically created assets at Google Marketing Live last year.“.
Google Ads has made a number of changes to encourage better performance and innovation, all with the goal of helping advertisers get better results from their search ads.