In a significant move, Google is set to redefine the parameters for advertising blockchain-based games that incorporate Non-Fungible Tokens (NFTs). This update to the Cryptocurrencies and related products policy is slated for a September 2023 rollout.
From September 15, 2023, advertisements for NFT games will be permissible, provided they steer clear of promoting gambling-associated content. To fall within Google’s accepted advertisement spectrum, these games must adhere to certain conditions. Notably, promotions can include games that empower players to buy in-game commodities – be it virtual apparel for avatars, advanced weaponry, or superior armor. These inclusions should aim to augment the player’s overall gaming experience or aid them in game progression.
However, Google has explicitly stated certain promotional activities that won’t see the light of day:
No Wagering with NFTs: Any game encouraging players to bet or deposit NFTs with a lure of winning tangible real-world assets, including other NFTs, will be prohibited. A pointed example would be games where players can deposit NFTs to secure other fungible tokens, such as cryptocurrencies.
No Social Casino Games with NFT Rewards: Simulated casino activities, like poker, slots, or roulette, which promise NFT winnings, will not be entertained.
Avoidance of “Real Money Gambling”: Games must avoid hosting gambling-related ads that might entice players towards real money gambling destinations.
Should advertisers wish to push ads promoting gambling content intertwined with NFTs, they would need to align with Google’s Gambling and games policy. This also mandates obtaining the necessary Google Ads certification.
Google emphasized that advertisers must strictly adhere to the legal standards of any region their ads cater to. The implementation of this policy will be universal, encompassing all accounts promoting such products. And for those pondering the consequences of policy infringement – Google promises not to impulsively suspend accounts. Every offender will receive a warning, with a minimum 7-day buffer, before any stringent action, such as account suspension, is initiated.
Google’s move is a commendable stride in ensuring that the digital landscape of gaming, especially with the increasing integration of NFTs, remains transparent and user-centric. By drawing clear boundaries, the tech giant is ensuring that the gaming community can explore innovations without being misled.