The new Android Privacy Sandbox develops innovative advertising technologies to improve users security and privacy by enabling tailored advertising experiences.
Google Ads Privacy Sandbox
Google is planning a global rollout of the new beta program and have said on their blog: “The Privacy Sandbox for Android Beta will roll out gradually, starting with a small percentage of Android 13 devices, and will expand over time. If your device is selected for the Beta, you’ll receive an Android notification letting you know.“.
Google said in the introduction of the new Privacy Sandbox: “People should be able to enjoy their app experience without worrying what personal information is collected, and by whom. The Privacy Sandbox on Android aims to build solutions that do not rely upon current tracking mechanisms, and block covert tracking techniques, such as fingerprinting.“.
