In a bid to offer web publishers more control over their digital content, Google has introduced a new feature known as Google-Extended.
This feature enables website administrators to determine whether their websites contribute to the enhancement of Bard and Vertex AI generative APIs, including forthcoming iterations of these models.
With Google-Extended, administrators can make informed choices regarding the role their content plays in refining the accuracy and capabilities of these AI models over time.
The development aligns with Google’s commitment to responsible AI development, emphasizing transparency and choice for web publishers.
While Google has made simple and scalable controls accessible through robots.txt, recognizing the importance of transparency and control, the company acknowledges that the landscape of AI applications is expanding rapidly. Consequently, web publishers are expected to face increased complexity in managing various uses at scale.
In light of this, Google has expressed its dedication to collaborating with the web and AI communities. Their aim is to explore additional machine-readable approaches that provide web publishers with scalable choices and control over their content’s interaction with AI systems.