According to a blog post, Google is trying generative AI in search, which will affect user experience, e-commerce, and advertising.
As part of its new Search Labs initiative, Google is introducing generative artificial intelligence (AI) in search with the Search Generative Experience (SGE). Production will begin exclusively for the American market and in English.
Google is looking at artificial intelligence-powered online shopping as a potential market to dominate. While Microsoft’s AI-powered Bing is testing out ad placement in a limited capacity, Google has implemented precautions aimed at calming publishers’ fears.