Google has announced two significant updates that are set to revolutionize the way we search: Circle to Search and an enhanced AI-powered multisearch experience. These innovations are designed to cater to the dynamic needs of users, allowing for a more intuitive and comprehensive search process.
Circle to Search, debuting on select premium Android smartphones including the Pixel 8, Pixel 8 Pro, and Samsung Galaxy S24 series, is a novel feature allowing users to search directly from their phone screens without needing to switch apps. This function is activated through simple gestures like circling, highlighting, scribbling, or tapping on images, text, or videos. It addresses the common issue of disrupting current activities to search for information on another app or browser. With Circle to Search, users can immediately satisfy their curiosity, whether they’re texting, browsing social media, or watching videos. This feature is set to launch globally on January 31.
Furthermore, the AI-powered multisearch experience, starting today, enhances the traditional search process. When users point their camera, upload a photo or screenshot, and ask a question using the Google app, the multisearch feature will provide results with AI-generated insights. This approach enables users to ask complex questions and receive comprehensive answers, combining visual matches with key information from across the web.
For instance, if a user encounters an unfamiliar board game at a yard sale without any accompanying box or instructions, they can simply take a picture, ask a question like “What are the rules of this game and how to play it?”, and receive an AI-powered overview with relevant information. This feature not only identifies the game but also provides rules and additional resources, all in a user-friendly format.
Google’s latest updates, Circle to Search and AI-powered multisearch, represent a significant leap forward in search technology. These features make searching not only more convenient but also more integrated into users’ daily digital interactions. For users, these tools signify a shift towards more personalized, context-aware, and intuitive search experiences, showcasing Google’s commitment to innovating and adapting to changing user behaviors and needs.
