Haribo hosted “Good News Goldbears” on social media to share only good news. National Gummi Bear Day prompted the action.
National Gummi Bear Day
Calling the Good News Hotline gives customers an opportunity to have their good experiences highlighted. Haribo has a history of whimsical social media campaigns, having made an augmented reality lens for Instagram and a bespoke poster with Vans, respectively.
French’s collaboration with Dough Donuts on a mustard-flavored donut for National Mustard Day is just one example of the cheeky efforts introduced by marketers to celebrate a National Day that is relevant to their business.