After just topping $1 billion in revenue, Hoka is launching its greatest worldwide integrated marketing campaign to date, according to a news release.
“Murmuration,” Hoka’s most ambitious integrated marketing campaign, will debut soon with the help of the agency Anomaly. A 60-second anthem spot for the campaign, which was developed with the help of the FCB agency, portrays Hoka wearers and their animal companions.
Additionally, the company will film two more commercials to promote its eco-friendly Anacapa 2 GTX hiking boot and high-performance Mach X running shoe. Additionally, Hoka is asking local running groups to take part in its Hoka Fly Runs, with the first one taking place in Manhattan.