In a progressive move, TikTok and HubSpot have joined hands to bolster community-driven customer acquisition, aiming to streamline, monitor, and cultivate leads originating from TikTok for advertisers.
TikTok, having etched its mark as a pivotal channel for marketers, showcases the potential for significant customer outreach. Statistics highlight that a third of viewers stumble upon fresh products via brand videos on TikTok. Even more impressively, a whopping 90% of its user base spring into action post content exposure on the platform.
This cutting-edge, no-coding-required integration empowers HubSpot clientele to supercharge their lead generation endeavors. By funneling prospective leads into a consolidated, truthful source, marketers can now leverage the perks of HubSpot’s expansive customer platform.
Designed to cater to HubSpot users across the spectrum, this integration is poised to turbocharge sales trajectories, impeccably manage contact lists, and enhance customer service delivery standards. More concretely, the fusion facilitates an automatic transfer of lead data into HubSpot’s Smart CRM.
This eradicates the necessity for the tedious tasks of manually downloading and subsequently uploading leads from assorted platforms.
Lorry Destainville, Head of Product Partnerships at TikTok said “This strategic partnership with HubSpot represents a huge step for businesses on TikTok to capture engaged audiences. HubSpot’s focus on helping businesses grow perfectly aligns with TikTok’s expertise in community building and brand discovery. This is just the beginning of a partnership that we believe will help SMBs succeed now and into the future.”.
With the combined might of TikTok and HubSpot, advertisers are poised to refine their sales and digital promotional outputs. HubSpot’s advanced Smart CRM amalgamates data spanning across customer interaction points, ensuring a unified client experience.
This paves the way for discerning actionable insights via intelligent workflows and pertinent analytics, ushering in an era of heightened customization for consumers.
Karen Ng, SVP of Product at HubSpot said “We’re always looking for ways to help our customers grow better, and it’s undeniable that TikTok is a massive opportunity for businesses. With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers.”.
As platforms like TikTok continue to reshape the digital landscape, integrations like these bridge the gap between social media and efficient lead management. For businesses, this collaboration stands as a testament to the convergence of social engagement and CRM sophistication.
