Instacart, is revolutionizing the way brands present their products to retailers with the introduction of new digital sell sheets.
This innovative tool is part of Instacart’s efforts to bolster emerging brands on its platform, providing them with a dynamic way to showcase their products to an extensive network of over 1,400 retail banners.
The newly launched Brand Explorer feature within Instacart’s Platform Portal allows retail partners to effortlessly search and discover these digital sell sheets.
This capability streamlines the process for retailers to find and connect with new products and emerging brands, fostering smarter decision-making for stocking shelves and supporting the growth of these brands in physical stores.
Chris Rogers, Chief Business Officer at Instacart said “We know that driving distribution in more stores is a significant challenge for emerging brands. They’re working hard to break into a crowded industry, from attending trade shows to cold-calling retailers. Meanwhile, retail category teams are sifting through thousands of new products to find the right fit for their business and customers. The process is still fairly manual and time-consuming for everyone involved. Instacart is well positioned to connect innovative brands with retailers looking to expand their selection, empowering everyone with easy-to-access insights directly within Instacart’s self-serve technology. Today’s announcement furthers our investment in emerging brands’ success, and our commitment to streamline grocery operations for retailers online and in-store.”.
Retail category managers, always on the lookout for fresh and trending products, can now leverage Instacart’s unique first-party data and insights through Brand Explorer.
This tool simplifies the search and discovery process, connecting retailers with a plethora of innovative and emerging brands on Instacart’s platform.
Specifically designed to address the challenges faced by emerging brands, Instacart’s digital sell sheets empower these brands to effectively highlight their successes and unique selling points. By facilitating direct connections with retail category managers, these brands can demonstrate the value they bring to store shelves, utilizing Instacart’s platform sales data, product information, and key growth insights, all seamlessly integrated within the Ads Manager.
This development is a continuation of Instacart’s commitment to assisting emerging brands in achieving omnichannel growth. Earlier initiatives include an integration with Shopify, enabling growing brands to easily access Instacart Ads products and insights, as well as improvements to the Ads Manager interface, offering tailored advertising recommendations to meet specific business objectives.
Instacart’s latest initiative signifies a significant step forward in connecting emerging brands with retail opportunities, fostering a more efficient and data-driven approach to product discovery and in-store distribution.