Instagram has revealed plans to discontinue its “Guides” feature, a change set to take effect next month. This update may necessitate a strategic shift for users who have incorporated Guides into their Instagram presence.
Starting December 15, existing Guides on Instagram will be transformed into collections, rendering them invisible to the public. Additionally, users will no longer have the option to create new Guides. This transition signifies a notable shift in how content is curated and shared on the platform.
For those who have invested time and effort in creating Guides, Instagram is offering a grace period until March 14, 2024, during which these can be downloaded from the Accounts Center.
After this date, the Guides feature will be completely phased out, and all content associated with it will solely exist in the form of private collections accessible via the Saved section of users’ profiles.
This move by Instagram reflects the platform’s continuous evolution and reshaping of its features to align with user engagement and preferences. It underscores the importance for marketers and content creators to remain adaptable and responsive to such changes in social media platforms.
The retirement of Instagram Guides marks a shift in content strategy on the platform. For marketers and influencers, it’s a reminder of the dynamic nature of social media and the need to stay agile and innovative. Adapting to these changes swiftly can open new avenues for engagement and creativity.