Instagram has unveiled a suite of enhancements to its Reminder ads, aiming to amplify reach and provide advertisers with versatile tools to connect with their target audience.
The core goal of Reminder ads is to facilitate businesses in fostering awareness, anticipation, and consideration for upcoming events, product launches, and key moments.
One of the standout features in this update is the integration of Reminder ads within Instagram Stories. This strategic move is set to bolster ad visibility and streamline the ad creation process.
Previously, Reminder ads could only spawn from organic posts. But with the recent update, businesses can conveniently craft these ads right from the Ads Manager, making the process more intuitive and efficient.
Set to roll out globally by the end of October, these enhanced features open up new avenues for advertisers to capitalize on. The process to whip up a Reminder ad is straightforward, offering businesses the flexibility to either amplify an existing organic post or craft a new ad via Ads Manager. Those keen on diving deeper can access more details at Instagram’s Help Center.
Instagram’s move to extend Reminder ads to Stories is a testament to the platform’s commitment to ensuring advertisers can effectively tap into its vast user base. As Stories continue to be a dominant feature on Instagram, this integration promises to yield better engagement and conversion rates for brands.